From the time we’re young, our culture feeds us a lie: you are not enough. It shows up in ads that tell us to buy more, in schools that measure worth by grades, in social feeds built on comparison. The message is everywhere, so constant we hardly notice it, yet it shapes how we see ourselves. And no matter what we achieve, nothing on the outside can heal what begins on the inside.

Our founder, Blake Mycoskie, learned this firsthand. After building TOMS and giving away over 100 million pairs of shoes, he had everything our culture says should make us whole—success, money, recognition. But the pain of “not enough” remained. His struggle with depression nearly cost him his life.

Through his healing journey, he discovered the truth that saved him: he had always been enough. And so have you.

ENOUGH was born as a cultural intervention to break the cycle and remind us all of what’s always been true: we are enough.