FAQs

ENOUGH isn’t a mental health organization in the traditional sense. It’s a cultural intervention and social enterprise that funds and amplifies mental health organizations.

100% of our profits go to organizations doing the direct work, while we focus on spreading a message that helps shift the culture around self-worth and belonging.

We don’t provide mental health services or advice ourselves, but we partner with trusted advisors and organizations in the mental health space to help guide our work and ensure more people can access the care and support they need.

Our goal is to remind people they are enough. Our products are one way we can carry that message out into the world. When people see the message on a bracelet, tee, hat, water bottle, or another product,  they are reminded of their own “enoughness.” Selling products is also how we create real, lasting impact in the mental health space.  100% of the profits from all ENOUGH products go to mental health organizations that are transforming and saving lives every day.

100% of the profits from all ENOUGH products go to mental health organizations that are transforming and saving lives every day. These are organizations that we have carefully selected because of the direct impact they are making in communities. You can learn more about the organizations we are currently funding and how much we have given so far on our Impact Partners page.

After paying for materials, operating costs, and corporate taxes, every dollar left, 100% of the net profit, is transferred to WE ARE ENOUGH, the nonprofit that owns ENOUGH. The nonprofit then grants those funds directly to mental health initiatives.

ENOUGH is a for-profit company wholly owned by the nonprofit WE ARE ENOUGH (501c3). Every year, 100% of ENOUGH’s after-tax profits are transferred to WE ARE ENOUGH, which distributes those funds to mental-health programs.

Nonprofits are powerful, but they can be limited. They rely on fundraising and donations, which can slow growth and make them dependent on outside funding cycles.

By building ENOUGH as a business wholly owned by a nonprofit, we get the best of both worlds: the creativity, speed, and cultural reach of a brand, with the permanent accountability of a charity. This guarantees that every after-tax dollar of profit is legally bound to mental-health programs, without ever needing to fundraise a penny.

WE ARE ENOUGH files an annual IRS Form 990 (a public document) and publishes a yearly impact report detailing funds received and programs supported. This creates a clear, verifiable trail from sales to social impact. Our first impact report will be available in late 2026.

Our CEO and founder, Blake Mycoskie, takes a salary of exactly $1 per year, paid quarterly. ;)

The rest of our team members are all paid a fair, market rate that ensures we can attract the top talent and create the most impact overall.

All salaries and wages are approved by the nonprofit board and, after paying fair wages and operating costs, 100% of profits are still given away.

Exploitation is selling without purpose. We sell products, like our bracelets, as a means for funding life-saving mental health programs and organizations. 100% of the profits from all ENOUGH products go to mental health organizations that are transforming and saving lives every day. 

Our bracelets and other products also serve as daily reminders of our self-worth and help spread our message to more people.

As with any business, sales will always fluctuate, but our commitment to donating 100% of our profits will always remain the same. This means that the exact amount of our donations may rise or fall with our profits, but rest assured that 100% of profits will always go to mental health organizations. 

Regardless of sales, we are committed to giving a minimum of 3 million dollars over the next 3 years.

Thank you for your generosity, you can absolutely make a donation directly to our nonprofit, WE ARE ENOUGH.

Please email us at wecare@weareenough.org and we will help facilitate that.

100% of all financial donations will be donated to our nonprofit WE ARE ENOUGH and distributed to the mental health organizations we support.

Changed your mind? It happens to all of us. Contact us and we’ll do our best to help figure it out. Depending on how long it’s been since you placed your order, we may not be able to change or cancel it. In that case, you’re welcome to submit an exchange or return once your item arrives.

Once you place an order, you should receive an email with all your order details, including your order number. If you can’t find it or didn’t receive one, just reach out to us and we’ll track it down for you.

You should have received an email or text from us when your order shipped with tracking details. If you didn’t receive one or can’t find it, no worries, just let us know and we’ll help  you track it down.

We want you to love everything you order from us. If something arrives damaged or isn’t what you expected, contact us and we’ll make it right.  

We have a 30-day return policy. You can find all the details here.

We’re so glad the ENOUGH message speaks to you. We never want cost to stand in the way of your participation. That’s why we offer a Pay What You Can option, so you can contribute in a way that feels right for you.

And remember: supporting ENOUGH goes far beyond buying something.

1. Start conversations about enoughness with friends, family, or coworkers.
2. Share your story of self-worth or post about ENOUGH on social media. Tag us @WeAreEnough so the message can reach more people.

Most importantly, remind yourself and those around you: you are enough. That’s the heart of it all.

Amazing! We need people like you to help us amplify the message and reach as many people as possible. Please email us at pressrelations@weareenough.org and we’d be happy to chat.

We are always interested in authentic partnerships and collaborations that can help us reach more people with our message. 

If your brand’s values and mission align with ours, please email us at partnerships@weareenough.org to start the conversation about how we can work together.

ENOUGH bracelets and products make an amazing and thoughtful gift for employees, clients, and partners. We have many options for corporate gifting available. Please contact us and we will be happy to help figure out a solution that works for you.

The organizations we fund are carefully selected and vetted to ensure we are maximizing our reach and impact with the dollars we have. We are currently working on a platform that will make it easy for organizations to apply for consideration and will update our website when that becomes available.