Our misson is to spread reminders in every form—bracelets, messages, actions, community—until feeling ENOUGH becomes the cultural default.
The world needs a reminder
We live in a society that thrives off our insecurities, one that teaches us to measure ourselves by what we do and have, not who we are. ENOUGH was created to rewire culture and remind us of the truth: our worth is inherent, not earned. We are enough simply because we exist.
100% of the profits from all ENOUGH products go to mental health organizations that are transforming and saving lives.
Our Model
A business for better
We believe business can do more than sell, it can heal. That’s why we choose to operate as a for-profit. This structure allows us to move faster, think bigger, and create more sustainable impact, while ensuring every dollar earned serves a deeper purpose. Because when profit serves people, it changes what’s possible.
Remove the stigma
When we open up about feelings of inadequacy, pressure, and self-worth, we help others feel seen and less alone. Conversation breaks silence, builds connection, and reminds us that it’s okay to not be okay.
Fund mental wellness orgs
Every ENOUGH purchase helps fund mental health organizations providing care, tools, and community to those who need it most. Together, we’re helping more people access life-changing support when it matters most.
Changing Culture
Every reminder, share, and conversation helps shift our collective mindset and redefine our culture as one where worth is not defined by external validation.
Explore the impact we're making together
